fashion brands by mark tungate

I found this book a really interesting insight into alot of brands and I feel like ive learnt alot about the history of fashion and how it all originated in Paris, which was something i feel like i didnt really know enough about before!

I also found it interesting, and confusing, about how really all the fashion houses are interlinked for example LVMH, who own the likes of Louis Vuitton, Dior, TagHeur and Fendi (also Moet and Hennessy!).

Another part of the book which caught my attention was how important it is in marketing for a brand to refer to its history, for example Chanel who market hugely of of founder Coco Chanel. Or how Tod's promoted themselves using famous images of the likes of Audrey Hepburn and John F Kennedy and putting the Tod's logo in the corner - not saying that these people had worn his shoe, but simply associating the product with a particular type of person, adding a suggestion of luxury to the product.

I did feel like some of the things Tungate has mentioned in here feel a bit outdated, for example saying a brands logo didn't mean anything, when recently we've seen that a logo is more important than ever, with the likes on Zara and Balmain very recently changing their logos.

Although some chapters I did find irrelevant and boring, reading this has given me a really good insight into a range of different brands which i didn't really know much about before! This has encouraged me to research more into brands, and especially their story and history as I feel like this is a crucial part of the brands identity,