Ellie Ormesher

The beauty industry is at it's peak right now - being considered one of the most advanced and innovative sectors but yet it has such high...

At 25 years old, Nicole McLaughlin has built a huge following for her upcycled clothing and shoe creations while working as a graphic...

Over 2000 years ago, before roman soilders went to battle they would wash themselves in rosewater. At the time, the floral scent was...

Shell jewellery was one of last summers biggest trends and whilst many thought it would be a fad, the trend is definitely here to stay....

Glossier has been alllllllll over my instagram for at least the past 2 years and I feel so behind on the band wagon but I finally got...

Colour in one of the key foundations for successful branding. It has a huge role in how brands are perceived and responded to by the...

Last night my instagram feed was OVERFLOWING with pictures from Diors 2020 Cruise show. The show was held in Marrakesh, Morocco. Maria...

As bad as it is we're all guilty of buying that dress from ASOS, being careful not to spill any wine down it and then returning it the...

Analysis of a few of the biggest stories used by brands in the fragrance marketing world right now. As part of the blog brief this term...

In Le Labo is a A New York-based perfume house which has become iconic for its collection of handmade perfumes and home scents.The store...

Today we had Sarah McCartney from 4160 Tuesdays come in to give us insights into the fragrance industry, and honestly I found it so...

Through my research into Levi’s I’ve become really interested in their music projects. Currently Levi’s are working with Loyle Carner an...

Paris’ Grand Palais was transformed into a magical winter wonderland for Karl Lagerfeld’s last collection for Chanel, which was...

GIFs are the ideal middle ground between an image and a video - consumers are becoming less receptive to traditional advertising so...

Diet Prada, an Instagram account that has become an industry watchdog, and also an industry success. Diet Prada regularly names and...

Everywhere we go, in every magazine we read and every other sponsored ad on instagram we are bombarded with 'detoxing' - From the...

What motivates them? - Gen Z are self-aware, self-reliant and driven making them more cautious, socially minded consumers. This means it...

I found this book a really interesting insight into alot of brands and I feel like ive learnt alot about the history of fashion and how...

A couple months back me and my boyfriend decided to book ourselves a little weekend away to celebrate our 4 year anniversary! After long...

As part of reading week I watched this really interesting Ted Talks by Angela Wang who is a retail expert works with a broad range of...